Intermural Floor Hockey Season Ends in Controversy By Chris Th01011 The Jungle Posse, a floor hockey team in the intramural league.faced with adversity and conflict throughout the season (thanks to David Wharrie "Mr. Know It All") defeated the Royals 2 to 1 in the finals. The captain of the Posse, Romi Manhas said that his team proved that they could play as an unit, defeating the Royals. They proved that the Posse can play any style of hockey. A lot ofcredit can go to then-defense and especially their goalie, Sam Manhas for holding them in there. The Black Demons, another team in the league felt that the refe-reeing was biased, and that the whole tournament was poorly run. They felt that the Jungle Posse was the problem and that because some of the Jungle Posse team members were once Student Council members, and because of this fact, the referees might have been biased towards them, and biased against the teams that the Jungle Posse played. They said that whenever the make a complaint, that it is usually ignored, because of the bureaucratic processes. Kris, the new Rec. Assistant, in response to the complaints made by the Black Demons, said she would like to see their opinions in writing so that they will have something to work with next year, that they would like change the system dramatically, and that she was not impressed with the problems that they have been having. In response to the complaints made by the Black Demons, the Jungle Posse felt that the complaints about biased refereeing were a load of BS. In their opinion, their team was hated by everyone including the referees. As far as they were concerned, the Black Demons acted immaturely and should accept the fact that the better team won. Human Billboards From simple beginnings the idea of a walking billboard has become a major industry. The printed shirt as a form of advertising was contrived by the Weinner and Gossage advertising firm, to save a friends failing radio station. This advertising device has since become an entity of its own. Hbward Gossage 's friend owned KSFR, a small FM radio station, that was having financial troubles. Howard, areal music enthusiast, gave thirteen weeks of advertising to help save the station. The commercials, to be aired, were for Rainier Ale. The trouble was how do you advertise for a brewery on a classical station. Upon remembering Schroe-der (from the Peanuts comic strip) having a Beethoven sweatshirt an idea came to Gossage. Two days later a newspaper ran a column of Weinner & Gossages' plan to offer Beethoven, Brahms, and Bach sweatshirts. It was a crazy idea, no one had tried using clothing in an advertising campaign before. Questions were plentiful in the beginning because of the firms inexperience in this forum. Where can bulk sweatshirts be purchased and is there ink that can be laundered? Who can print the sweatshirts? Soon all these questions were answered and the first 600 shirts were finished. This initial 600 sold with the help of a couple of radio announcements. There was a demand for the product. A decision was made to print another 15,000 shirts. An advertisement ran in the New Yorker, to promote Rainier Ale and the sweatshirts. As far as Weinner and Gossage were concerned the main goal was to sell the shirts. The Weinner and Gossage firm received all the revenue from the sales. The focus of the advertisement changed. Instead BLACK SHEEP SKYDIVERS PRESENTS "FROM WINGS CAME FLIGHT" Video & Lecture & Equipment display with 2 Draws for First Jump Courses Spring Specials! Starving Student Special 19 years Of age (with Student Card) fc7 00, rorm of the sweatshirts promoting the product (Rainier Ale), they became the product. Nike is a prime example of what Weinner and Gossage' s idea has snowballed into. Today millions of dollars are spent to promote Nike products. These products are embossed with Nike logos and slogans (Just Do It!). It is no longer clear whether the shirt is just a product or if it is an advertisement. One thing is definite, Nike can't match the $4.00 price tag of Weinner and Gossage 's original shirts. Help for a friend spawned a major advertising device of today, the human billboard. From its simple beginnings with Weinner and Gossage to the multi-million dollar campaigns of Nike, the printed shirt has become a major fashion. S . LJi. UVlOVll - ,. . - t o v CC 6-8 hours training (group of 6 or more) 1 jump & T-shirt nisi jump muises qJOU. includes: 6-8 hours training 2 jumps & T-shirt Offer expires May 31, 1990