V Double, Double, Toil and Trouble, Fire Burn and Cauldron Bubble Gum Brent Turl It was discussed in a recent Marketing class that sometimes advertisers cannot show everything they wish to show for fear of the viewer perceiving the real truth. Take, for example, booze or cigarettes. If advertisers started to portray the reality of some of this stuff, their sales wouldplunge, and we would have to find another major source of tax revenue. It has occurred to me that there is another item that advertisers must be cautious with, and that product is chewing gum. I have noticed that various chewing gum commercials never show the actors or actresses actually chewing the gum. This is because many people who chew gum look disgusting. The sticks of gum are passed around joyfully as if they had nothing better to do all day than wait for the golden moment of mastication. A very nice looking young lady slides the gum slowly and sensuously into her mouth and then smiles sweetly at the camera not daring to move another muscle for fear of looking like a cow with a wad of fermented grass. I tried chewing gum once. It was monotonous. After about fifteen minutes my jaws wanted to hibernate. They kept sending the same message to my brain; Boring-Please swallow. I remember a woman sitting across from me at a card table. She was gnawing an oversize lump of something and tried to talk and play cards at the same time. "(Pop-splat) I think, (dribble) two spades, (slurp) no, (sploot) two no trump (gurgle-snap-crack-splash)." Gum chewers may be categorized as follows. First, we have Gary, the strong silent type. Gary's expertise revolves around keeping an extra large wad rolling in his jaws for as long as possible, like a National League pitcher. Second, there is Bertha, a quiet, reclusive sort of person who is not given to large volumes of gum, but takes pride in the speed and power of the bubbles she can blow. The degree of her success is measured in bubbles per minute per decibel of pop. Then we have Sugarbaby. Marianne Sagebrecht and Eisi Gulp tHHHIr. .iiif .. jBBSTf: A.JliiWBLlP''" ". B ?. j Entre Nous M Sarah, subtle and insidious. Sarah looks you right in the eye and carries on a normal conversation, but occasionally there is an extra move of the lip, or the half hidden flip of the tongue. S arah, always reminds me of a magician palming an ace. You know there is something happening, but you can' t quite catch her at it. High-powered gum chewers seem to gravitate to certain jobs, like store clerk or bank teller. A typical conversation with a store clerk would sound something like this. "There is no such thing, sir. (gnaw-SNAP-gnaw)" "I just bought it here." "That was our last one. (SNAP-gnaw-gnaw)" "Could you get me another one?" "They quit making them, (gnaw-SNAP-SNAP)" "When?" "Two hours ago (gnaw-gnaw-gnaw)" By this time I have developed a fasci jiiiiiiiiiiiiiiiiiiiiiiiiVSv jB lt seSS? 1 .uifflHIDHBs- aUbf Hp h. J !. S '8sb sbai IIIIIIIIIIIIIIIUl tHHEf - 9Hk !& m filllllllllK MmMniwT - Hr$ MsstW W araMiiwf " lr ' bV nation for two-seventy magnum automatic jaws and I start to dream up questions to see how long they can maintain the power and velocity. "What do you think of the GST?" "We don' t sell those either, sir (SNAP-gnaw-SNAP)" "Oh. Well what did they replace them with?" "They didn't (SNAP). They weren't a popular item, (gnaw-SNAP) so they discontinued the line (SNAP-gnaw-SNAP)." My head is starting to jerk with each SNAP of the jaws and I am beginning to feel nauseous. "Do you have washrooms here?" "We have, sir, but they are closed? (SNAP-jerk-gnaw-SNAP-jerk)" "Oh. Why is that?" "People keep plugging up the toilets (gnaw-SNAP-jerk-SNAP -jerk) with wads of chewing gum (SNAP-jerk-gnaw-SNAP-jerk)." PG. Hobby Centre Sugarbaby and Entre Nous are two of the new up and coming films being shown at Cinema CNC. Sugarbaby is being shown Nov. 17, Entre Nous Dec.1, For more information refer to page 6. All Role Playing Games and Supplies One Coupon per Purchase Please HllllllllllllA Evmmw Mw 1f 100ft ' A-Ajna nyv, JU tLSSJ I KjSS25jl!T"" : z : Open Thursday Till 9:00pm and Sunday 1 1-5 :00pm il m5k RG- HOBBY CENTRE Je$iJZ$? Spmceland Shopping Centre 562-0465 iiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiimiiiiiiiiiiiiiiii $