ISSUE
2
1996
EMPLOYMENT
IN
THE
NINETIES
I
Graeme
Campbell
Here's
a
closer
look
at
ten
interesting
and
potentially
lucrative
jobs
for
the
next
decade
and
beyond.
Also
included
are
ten
career
fields
that
are
in
trouble
and
should
be
steered
clear
of.
Remember-
this
is
only
a
projection
according
to
the
current
stats.
There
is
no
guarantee
that
any
forecasts
are
fail
safe.
All
stats
are
based
on
Canadian
and
American
surveys
and
census
results,
but
hey-
who
knows
the
future
for
sure?
So
consider
this
a
field
guide
to
cool
growth
jobs
in
the
'90's
and
beyond.
Then
go
get
one.
1.
Multimedia
Software
Designer
This
is
the
hands-down
win-ner,
but
also
the
specific
on
this
list.
The
reason?
Because
the
field
is
changing
so
rapidly
and
there
are
so
many
opportunities,
it
is
tough
to
categorize.
The
current
total
workforce
is
some
30,000
people
with
a
10-year
job
growth
of
some
40"
plus.
Typical
starting
salary
is
$30,000
with
a
five
year
salary
of
$45,000
and
a
potential
salary
of
$100,000
plus.
It
rates
about
10
on
the
coolness
factor
scale
and
about
3
on
the
burnout
factor
scale.
2.
Management
Consultant
AT&T
spent
$350
million
on
management
consultants
last
year.
Corporate
reenginering
may
be
a
current
industry
buzzword,
but
consulting
is
more
than
a
fad.
The
current
total
workforce
is
some
10,000
people
with
a
10
year
job
growth
of
some
435
plus.
Typical
starting
salary
is
$25,000
with
a
five
year
salary
of
$65,000
and
a
potential
salary
of
$100,000
plus.
It
rates
about
8
on
the
coolness
factor
scale
and
about
6
on
the
burnout
factor
scale.
Tough
odds,
but
usually
worth
it.
3.
Interactive
Advertising
Executive
The
big
question
isn't
whether
the
30
second
commercial
will
go
the
way
of
a
dodo
bird,
but
rather
what
new
come-ons
will
replace
it.
What
will
work
is
anybody's
guess,
but
someone
has
to
be
out
there
designing
it.
The
current
total
workforce
is
some
1,000
people
with
a
10
year
job
growth
of
some
400
plus.
Typical
starting
salary
is
$25,000
with
a
five
year
starting
salary
of
$65,000
and
a
potential
salary
of
$250,000
plus.
It
rates
about
7
on
the
coolness
factor
scale,
and
about
2
on
the
burnout
factor
scale.
This
is
a
fairly
secure
career
field
and
the
compensation
isn't
bad
either.
4.
Industrial
Environmentalist
Just
about
every
big
company
in
recent
years
has
formed
an
environmental
di-vision.
Jobs
range
from
mapping
environmental
strategies
for
multinational
corporations
to
assessing
hazardous
waste
problems
in
Eastern
Europe
to
rewriting
federal
regulations
to
maxi
mize
environmental
benefits.
The
current
total
workforce
is
some
75,000
people
with
a
10-year
job
growth
of
some
36.
Typical
starting
salary
is
$45,000
with
a
five
year
salary
of
$55,000
and
a
potential
salary
of
$80,000
plus.
It
rates
about
7
on
the
coolness
factor
scale
and
about
9
on
the
burnout
factor
scale.
This
is
not
for
the
faint
at
heart.
5.
Nurse
Practitioner
A.K.A.
the
Super
nurse,
nurse
practitioners
boast
master's
degrees,
advanced
clinical
training
and
virtually
100
employment.
The
current
total
workforce
is
some
30,000
people
with
a
10
year
job
growth
of
some
100.
Typical
starting
salary
is
$40,000
with
a
five
year
salary
of
$55,000
and
a
potential
salary
of
$80,000.
Urates
about
5
on
the
coolness
factor
scale
and
about
a
2
on
the
burnout
factor
scale.
6.
Internet
Surfer
Nearly
everyone
and
their
goldfish
are
dumping
stuff
onto
the
Internet.
As
the
volume
grows,
so
will
the
need
for
people
who
understand
how
and
where
to
find
it.
The
current
total
workforce
is
some
10,
000
people
with
a
10
year
job
growth
of
some
250.
Typical
starting
salary
is
$15,
000
with
a
5
year
salary
of
$30,
000
and
a
potential
salary
of
$100,
000.
It
rates
about
10
on
the
coolness
factor
scale
and
about
3
on
the
burnout
factor
scale.
7.
Funeral
Director
It
may
seem
kind
of
morbid
to
think
of
making
a
career
of
corpses,
but
someone
has
to
take
care
of
the
dead.
In
fact,
while
the
population
continues
to
explode,
the
baby
boom
generations
are
beginning
to
die
off.
Mortuary
science
is
a
boom
waiting
to
happen
and
anyone
going
into
the
funeral
service
business
is
almost
guaranteed
a
job.
The
current
total
workforce
is
some
35,
000
people
with
a
10
year
growth
of
some
18.
Typical
starting
salaries
is
$25,000
with
a
5
year
salary
of
$40,
000
and
a
potential
salary
of
$60,
000.
It
rates
about
1
on
the
coolness
factor
scale
and
about
4
on
the
burnout
factor
scale.
8.
Emerging
Markets
Trader
Pick
a
trend
on
Bay
or
Wall
Street
and
chances
are
it
will
be
forgotten
in
a
year.
One
promises
to
be
different:
sales,
trading,
investment
banking
and
personal
finance
services
in
developing
nations,
known
as
"emerging
markets."
The
current
total
workforce
is
some
3,
000
people
with
a
10
year
job
growth
of
some
45
plus.
Typical
starting
salary
is
$
100,
000
with
a
5
year
salary
of
$300,
000
and
a
potential
salary
of
$100,
000,
000
(yes
that's
a
million
bucks
a
year).
It
rates
about
8
on
the
coolness
factor
scale
and
about
8
on
the
factor
scale.
9.
Physical
Therapist
An
88
increase
in
this
field
has
been
projected
for
1992
to
2005.
Technology
allows
more
trauma
victims
to
be
saved,
more
disabled
people
to
be
treated,
and
more
premature
babies
to
survive.
All