High-definition without all the technical jargon " By Kaitlin Milroy, The Fulcrum (University of Ottawa) "-'' OTTAWA (CUP) - What's the next best thing to actually being at a concert or sporting event? High-definition entertainment. Imagine watching sports and movies in such high resolution that you can see the pores of your favourite athletes' and actors' faces. The clarity HD television provides is part of the pull behind the new-generation of high-def DVDs. While the prices are currently too high for the typical student ($10-15 more expensive than a standard DVD), prices for next-gen DVDs are sure to drop within a couple of years. Unfortunately, the recent debacle over next-gen DVDs has been soaked in technical jargon, which doesn't exactly jive with the non-tech-sawy kids who just want to see Brad Pitt's beautiful face up close. Until recently, there was a format war between the two existing incompatible high-definition DVD formats Toshiba's HD DVD and Sony's Blu-ray disc which ended in the favour of Blu-ray. Toshiba announced in February of this year that the company had ceased manufacturing and distributing HD DVD players. Remember Beta? It seems that Sony learns from its mistakes. Having lost the video-cassette-format war between Betamax and VHS in the late 70s and early 80s, Sony rectified its oversight in the latest format war. While its Betamax video cassette only boasted half the recording space of JVC's VHS, the opposite was true this time around. Blu-ray discs boast 50 gigabytes of space, compared to HD DVD's paltry 30 gigabytes. However, the origin of the format wars seems to have less to do with the actual technical specifications of the two formats and more to do with the support or lack thereof from major movie studios and large retailers. Their general consensus was that despite Blu-ray's greater capacity to store HD and standard DVD content, both technologies offer more or less the same service. HD DVD and Blu-ray-disc technology both share sound quality consistent with that produced in the mixing studio, as well as picture resolutions appreciably higher than standard DVDs. The question remains: what tipped the scales in the competition between the two similar products? HD DVD was the first to have a compatible high-def player hit the market in March 2006, giving it a three-month head start over Blu-ray. Scrambling to compete with Toshiba's HD DVD, Sony rushed a flawed, very expensive Blu-ray disc player to the market Not surprisingly, Sony's sales were slow until its inclusion in the company's PlayStation 3 (PS3). Unlike the first Blu-ray player, this dual-console and high-def DVD player was a huge success. The value in the consoleBlu-ray player was recognized by gamers, who also benefited from the intense realism high-def provided to their gaming experience. Their interest helped push Sony's PS3 sales to the tune of 10.5 million units by February 2008. In fact, Sony's sales success prompted Toshiba to create an HD DVD add-on for Microsoft's Xbox 360, although it never gained the same momentum as the PS3 and was later discontinued. Toshiba never managed to sell more than 1-million HD DVD compatible players, including the Xbox 360 add-on. The tidal wave of interest in the PS3Blu-ray player encouraged retailers and major movie studios (among them Blockbuster and Warner Bros. Entertainment) to align themselves exclusively with Blu-ray and drop their support for HD DVD, forcing Toshiba out of the competition. So why does Blu-ray matter to students? For many, creating a home-theatre experience is simply out of the question when there are tuition loans to pay off. However, just like any other gadget, prices are sure to drop and high-def is bound to become more affordable and commonplace. Patience, grasshopper You too will soon be able to count Brad Pitt's moles as often as you like. College of New Caledonia - Ion 4